Christ on a bike, if a man is comfortable enough to wear make up then let's not try and make it all macho by giving it a new concept. It is STILL make up, trying to make it masculine with stupid branding doesn't make it any less make up!
Here's what the Telegraph had to say:
'Guyliner' - which is thicker than normal eyeliner to make it easier for men to grip - will appear on shelves in Superdrug this week, along with 'Manscara'.
Later in the summer a concealer and lip balm will be added to the range, called Taxi Man.
The company's director of trading Jeff Wemyss said the make-up is not for drag acts, but for masculine men who want to enhance their features.
He highlighted the comedian Russell Brand and pop star Robbie Williams as famous 'red-blooded' men who have not shyed away from a spot of eyeliner.
He said: "These days you can be macho and wear make-up. Men are more obsessed with their appearance than ever before. There is no longer any pain in being seen to be vain."
The products may also be bought by women for their partners, added Mr Wemyss.
The cosmetics' creator Peter Kelly said: "We've developed essentials any guy would borrow from his other half.
"It's about subtle make-up rather than wanting to create the drag queen look."
Male grooming is a booming market and according to business analysts Mintel, the UK market is worth £700m annually and is predicted to grow to £820 million next year.
http://www.telegraph.co.uk/news/newstopics/howaboutthat/2468006/Superdrug-to-stock-make-up-for-men.html
If I wasn't such a gobby mare I'd say that words fail me!
It will be much more expensive than the "traditional" product just like Gilette's razors for women are more expensive............ *sigh*
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